[Translate to English:] Photo by Glenn Carstens-Peters on Unsplash

Trend towards online booking and accessibility

52 percent of travelers worldwide book online

According to a report by market research company Euromonitor International, 52 percent of travelers worldwide prefer to book online - one in four via smartphone. In addition, more and more users are finding inspiration for their holidays through social media. Many holidaymakers also prefer holidays in their own country. In addition, accessibility is playing an increasingly important role - tour operators and travel destinations have also gradually recognized this. According to the report, senior citizens in particular travel in company and like to stay longer in one place.